Marketing = Advertising?

Nope.

Many people say that marketing is advertising and advertising is marketing. Only part of this is partially true.

Advertising is only a small part of marketing.
Advertising is the part that involves getting the word out concerning your business, product, or the services you are offering. I had a college professor reiterate that fact over and over again. Having it drilled into your head does help to remember the difference!

Not only that but, advertising involves the process of developing strategies such as ad placement, frequency, etc.

Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course, as affiliate marketers, the Internet.

According to About.com, the best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. That definitely makes sense to me.

Now when you think about marketing, it does involve a lot of work! No one ever said anything was easy. And, so it goes for affiliate marketing.

Marketing does NOT = Advertising, but

marketing + advertising + hard work + patience = $$$$$$$

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